News

February 16, 2007

2K Sports to Pump it Up at NBA All-Star Game in Las Vegas

The world’s attention this weekend will turn to Las Vegas for the NBA All-Star game and 2K Sports is right in the middle of all the festivities! Starting tonight, February 16th at 4:00pm, 2K Sports will present the McDonald’s NBA All-Star Celebrity Game at Center Court of Jam Session.

Following the game from 6:00 – 8:00pm, Jam Session opens up to the DJ Dan The Automator 2K7 Mix Show, featuring NBA 2K7 soundtrack producer Dan The Automator. During this performance, the NBA 2K7 All-Star Sweeps Playoff tournament will kick off with Paul Pierce of the Boston Celtics and Emeka Okafor of the Bobcats on stage to show off their skills at NBA 2K7.

Celebrity tournament, giveaways, NBA 2K7, live performance by NBA 2K7 soundtrack producer Dan The Automator, and NBA athlete appearances by Paul Pierce and Emeka Okafor.

The event will be at the NBA All-Star Jam Session Center Court at the Mandalay Bay East Convention Center today.